The brand originates from Vietnamese coffee. From the love for Vietnam and passion for coffee, in 1999, Highlands Coffee® was born with the ambition to elevate Vietnam’s long-standing coffee heritage and spread the spirit of pride, harmoniously connecting tradition with modernity. Over the years, they have continuously brought delicious and richly-flavored coffee products into a comfortable and elegant space. Their cups of coffee are not just a familiar drink, but also carry with them a cultural mission that reflects a part of modern Vietnamese life. Until now, Highlands Coffee® still maintains the manual coffee sorting process to select the best quality coffee beans, freshly roasted every day, and serve customers with a bright smile.